Understanding the adoption lifecycle of innovation can be characterised using Everett Rogers’ Diffusions of Innovation theory. The theory categorises innovation adopters into five segments: innovators, early adopters, early majority, late majority and laggards. Innovation must reach a certain critical mass point of adoption or it will likely fail. Gordon E. Moore referred to this point as the ‘Chasm’, which is often also known as the ‘S’ curve.
Diffusion of Innovations wants to explain how innovations are taken up in a population. An innovation can be an idea, behaviour, or object that is seem as new by its audience. It offers three valuable insights into the process of social change: What qualities make an innovation spread, the importance of peer-peer conversations, and peer… Continue reading A Summary of Diffusion of Innovations, Les Robinson
ANSWERS: 1) Firstly, concrete referent for ideas are provided by visuals. Words do not usually look/sound like the thing they stand for, to the thing they represent. Visuals can also motivate learners by attracting them to the subject, holding their attention, and generating emotional responses . Visuals can simplify information that is hard to understand.… Continue reading Visual Principles