Genel · Video

Diffusion of Innovations

Understanding the adoption lifecycle of innovation can be characterised using Everett Rogers’ Diffusions of Innovation theory. The theory categorises innovation adopters into five segments: innovators, early adopters, early majority, late majority and laggards. Innovation must reach a certain critical mass point of adoption or it will likely fail. Gordon E. Moore referred to this point as the ‘Chasm’, which is often also known as the ‘S’ curve.

Genel · Reflection

A Summary of Diffusion of Innovations, Les Robinson

Diffusion of Innovations wants to explain how innovations are taken up in a population. An innovation can be an idea, behaviour, or object that is seem as new by its audience. It offers three valuable insights into the process of social change: What qualities make an innovation spread, the importance of peer-peer conversations, and peer… Continue reading A Summary of Diffusion of Innovations, Les Robinson